Egyptian botanicals × Modern technology

Dummy
Mummy

Skincare for dummies.no offence

Active Botanical Formulas. 100% Egyptian cotton streetwear. A lot of sass.

Egyptian X Modern formulas Wearable skin care

Hi Dummy

Our philosophy

Complex skincare
≠ complex routine.

For 5,000 years Egyptian healers relied on blue lotus, not because it was pretty, but because it worked. Anti-inflammatory, antioxidant, deeply regenerative. Science is only just catching up to what the pharaohs already knew.

Then we brought in Korean actives, because ancient wisdom is great but Korean skincare is the most clinically advanced system on earth, it doesn't replace the old stuff, it amplifies it.

Two civilizations, both a little obsessed with skin, finally in the same bottle.

"The lotus blooms in the dark. So does your skin." Us, being pretentious.

Chaos.
And pride.

Dummy Mummy was built on the fundamentals of chaos and pride. We don't believe most people need a 10-step routine, or that you should punish your skin chasing glass skin, or aggressively strip it fighting every wrinkle.

As the skincare industry blooms with endless products and empty promises, we take pride in offering something minimal, affordable, and consistent, skincare that gives your skin what it actually needs, without destroying it in the process.

Two formulas.
Zero confusion.

Formula OsirisDrop 001

Renewal

Osiris · God of Rebirth

Formula Osiris

Retinol's less dramatic natural alternative, made to Brighten, Tighten and improve cell turnover.

$40

Blue lotusBakuchiolNiacinamide

Nightly micro-dosing essence · 50ml

Active botanical formula designed to tighten, brighten and renew, while improving texture and supporting a healthy glow.

Tighten: Bakuchiol

Plant-based retinol alternative that helps improve firmness, refine pores and smooth the look of fine lines.

Brighten: Niacinamide

Helps refine the look of pores, even skin tone, calm redness and strengthen the skin barrier.

Calm: Cica Complex

Centella asiatica extract, asiaticoside and madecassoside soothe visible irritation and support skin repair.

Protect: Blue Lotus Oil

Antioxidant-rich Egyptian botanical that helps protect against daily stressors while promoting calm and radiance.

Hydrate: Sodium Hyaluronate

Delivers deep hydration and helps plump the look of skin.

Defend: Ectoin

Helps protect skin cells and lock in moisture for long-lasting comfort.

Use: 2–3 drops after cleansing. Follow with moisturizer. Start 3–4 nights weekly.

Ingredients: Water, glycerin, cocos nucifera (coconut) oil, butylene glycol, niacinamide, caprylic/capric triglyceride, nymphaea coerulea (blue lotus oil), squalane, bakuchiol, ectoin, hydroxyacetophenone, 1,2-hexanediol, tocopherol, carbomer, allantoin, arginine, xanthan gum, 3-0-ethyl ascorbic acid, sodium hyaluronate, asiaticoside, centella asiatica extract, madecassoside.

Formula SekhmetDrop 001

Restoration Formula Sekhmet blue lotus and snail peptide face essence

Sekhmet · Goddess of Healing

Formula Sekhmet

For skin that woke up choosing violence.

Soothes and improves skin texture and elasticity.

$35

Blue lotusSnail peptideBarrier support

Egyptian restorative oil-essence · 50ml

A potent active botanical formula designed to restore, nourish and soothe while strengthening the skin barrier.

Repair: Snail Extract

Supports elasticity, hydration and the skin barrier, the formula's core healing ingredient, tying directly to Sekhmet as goddess of healing.

Calm: Blue Lotus Oil

The sacred, calming, antioxidant-rich flower of ancient Egypt. Helps soothe and protect stressed skin.

Nourish: Plant Oil Complex

A blend of squalane, jojoba seed oil and wheat germ oil. Replenishes and softens without the heavy feel, mimicking skin's natural oils.

Protect: Vitamin E (Tocopherol)

Powerful antioxidant that helps defend skin from daily environmental stress and supports overall skin health.

Use: 2–3 drops after cleansing. Follow with moisturizer. Use nightly as tolerated.

Ingredients: Caprylic/capric triglyceride, squalane, coco-caprylate/caprate, ethylhexyl palmitate, triticum vulgare (wheat) germ oil, isononyl isononanoate, simmondsia chinensis (jojoba) seed oil, snail extract, nymphaea coerulea (blue lotus oil), tocopherol, CI 61565.

Three layers · one step

How it
works.

The actives

Bakuchiol and niacinamide in Osiris. Snail peptide in Sekhmet. Clinically proven workhorses driving cell turnover and barrier repair while you do absolutely nothing.

The botanical

Blue lotus. Sacred to Egypt for 5,000 years. Antioxidant and anti-inflammatory compounds that calm, protect, and carry everything deeper into skin.

The oil

Squalane, jojoba, wheat germ. The delivery system. Seals everything in, locks moisture, no grease. Three layers, applied once, that's the formula.

What's the hype?

Dummy Mummy uniquely blends
ancient history with modern tech.

The Formula

Both formulas share a historic base used by our Egyptian ancestors: Blue Lotus, relied on for 5,000 years for its anti-inflammatory, antioxidant, regenerative properties. We didn't invent the fundamentals. We just stopped burying them under twelve extra steps.

The Feel

Think an oil and a serum had a baby. Velvet texture like an oil, but without the grease. Fast-absorbing like a serum, but without the dryness. One product that doesn't cut corners.

The Fragrance

Our products are unscented, not fragrance-free. Fragrance-free means nothing was added to touch the scent at all. Unscented means we didn't mask it either, that soft floral note is just the blue lotus itself. Most "unscented" products actually add chemicals to suppress their own botanicals so they can slap that label on. We didn't.

The Effect

No overnight miracle, no six-month wait either. The formulas are built for everyday use, minimal doses of active botanicals, delivered consistently, so your skin adjusts instead of panics.

The collection

Wearable
skin care.

Egyptian cotton isn't just the world's finest fabric, it's a skincare decision. Extra-long fibres make a breathable, hypoallergenic weave that's genuinely gentle on skin. No synthetic irritants, no compromise. The same land that gave us blue lotus gives us the cotton that wraps around it.

Design 01Egyptian Cotton

يالاهوي هو فيه ايه؟

Ya lahwi hwa fyh eh

$35

Approximately: "What the hell is going on?" A phrase reserved for situations where things have gotten sufficiently out of hand. A tribute to the messy and confused boys and girls.

"What the hell is going on?"

Design 02Egyptian Cotton

يا دين امي

Ya deen omi

$35

One of those Egyptian expressions that means approximately "Oh my fucking God" or "You have GOT to be kidding me." The exact translation is "My mother's religion", a phrase that slides off an Egyptian tongue at any medium to high inconvenience.

"F**k My Life"

Design 03Egyptian Cotton

فقير.جربوع.متخلف

Faqeer garb motakhalef

$35

Literal-ish translation: Poor. Peasant. Backwards. A politically woke mummy eating a watermelon while calling you a poor peasant, a tribute to chaos and peace, for the delusional girls and boys who believe they're above the rest.

Poor Peasant

Design 01Egyptian Cotton

$Design 01 hoodie back view$ Design 01 hoodie front view

يالاهوي هو فيه ايه؟

Ya lahwi hwa fyh eh

$50

Approximately: "What the hell is going on?" A phrase reserved for situations where things have gotten sufficiently out of hand. A tribute to the messy and confused boys and girls.

"What the hell is going on?"

Design 02Egyptian Cotton

يا دين امي

Ya deen omi

$50

"F**k My Life"

Design 03Egyptian Cotton

فقير.جربوع.متخلف

Faqeer garb motakhalef

$50

Poor Peasant

Once a dream.
Now a reality.

My name is Fares. I was 23 when I started building Dummy Mummy fresh out of school. No investors, no safety net, I funded every step by working as a creative director, a marketer, a fine dining server, a performance artist. Whatever it took. It took three years.

The inspiration was never a trend or a gap in the market. It was my grandmother. She was the queen of products, but when it came to her skin her advice was always the same: keep it simple. She trusted what had worked for centuries, and believed skincare is one of the most manipulative industries on earth. "They're not just selling you a product. They're convincing you that you're broken."

Dummy Mummy is my answer to that. Ancient Egyptian botanicals, modern Korean actives, made by one of the most reputable manufacturers in the world. Simple. Serious about the formula. Not serious about anything else.

Years in the making

FDA

GMP & ISO certified

Formula. Perfected.

Meet the formulas

DummyMummy

Complex skincare≠ complex routine.

Chaos.And pride.

Two formulas.Zero confusion.